Saudi Arabia Tourism and travel experienced strong growth in 2025 according to the World Travel & Tourism Council (WTTC). in 2025 according to the World Travel & Tourism Council (WTTC). As the region’s largest travel and tourism economy, the sector contributed SAR 667.5 billion (USD 178 billion) to GDP. This accounts for 46% of Middle East’s total travel and tourism economy, according to WTTC’s latest Economic Impact Research (EIR).
Saudi Arabia Tourism Market Strongest In Middle East Region
The EIR – a leading global study of tourism performance – highlighted the region’s strong performance across key indicators. As a result, it analysed factors including international visitor spending, domestic travel and business travel. The study revealed that the overall Middle East is experiencing strong growth with the sector expanding 5.3% in 2025. These figures are outpacing the global average of 4.1%, reinforcing the region’s position as the world’s most dynamic travel market.
Saudi Arabia Tourism and travel continues to deliver standout performance, with GDP growing 7.4% in 2025. This figure is nearly double the global sector growth and around 40% higher than the Middle East average of 5.3%. International visitor spending rose 8.2% significantly outperforming the global average of 3.2%.
Kingdom Emerging As Global Hub For Business And Events
These results further underline Saudi Arabia Tourism growing appeal as a leading global destination and market leader within the region. Business travel has been a particularly strong driver, with spending increasing by over 55%. Notably, this highlights the Kingdom’s growing role as a global hub for business, events and investment. In addition, Saudi Arabia recently released its annual Saudi Vision 2030 report for the year 2025. It also revealed the tourism sectors success last year. Accordingly, its figures reported that the total number of domestic and international tourists reached approximately 123 million by 2025.
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Soutien Group is a boutique advisory and consulting firm specialized in market entries business localization, expansion, relocation, business development and stakeholder management strategies across the Middle East, Central Asia and Africa. Our clients are corporate, private and international with an interest in exploring new markets.
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